From Oct. 24 to Nov. 6, 2022, new roads were traced outside the art galleries, museums and fairs of Turin. DIFFUSISSIMA®, the new project signed by Artàporter, with its zero edition, brought contemporary art around the city, outside the traditional art circuits, involving for the first time commercial establishments belonging to different sectors to turn them into real urban galleries.
Inaugurated on the occasion of Torino Art Week, Diffusissima aimed to expand the art week, not only in time but also in space, allowing emerging artists to meet a wide audience of connoisseurs and enthusiasts, inside places generally not connected to the art world such as bars or beauty salons.
More than 50 artists had the opportunity to exhibit their works at the 50 hosts on the map and in several strategic hubs, including Gattinoni Travel in the historic center of Turin, Otium Pea Club at Lingotto, Pos.to and Wellness Creative in Pozzo Strada, the Innovation Square Center in Mirafiori and Open Baladin in Piazzale Valdo Fusi.
Surrounding the exhibitions: events, vernissages and companies involved in workshops and talks.